An assets worth is only as much as a buyer is willing to pay for it. Establishing that worth through the brand’s identity so that its products no longer appear just as commodities, more so as necessities, should be an aspiration for any luxury brand looking for a legacy. Some luxury brands do this effortlessly, their quality and heritage making them appear as a natural and essential integration into the everyday lives. A key factor that can assist in the tailoring of that identity is the relaying of information that informs what that luxury brand’s about; the fine art of advertising.
As people across London left the capital to spend the Easter Weekend holidays with family and friends, a group of thieves were making their way into the heart of the city to pull off a heist in Hatton Garden – emptying over seventy safe-deposit boxes and making off with the precious and highly valuable assets within. Estimates on how much was stolen still vary – but police revealed at a press conference that at least £35 million worth of cash and jewellery had been taken.
Luxury brands thrive on their association with the rich, famous and prestigious. It’s why Chopard sponsor the Cannes Film Festival, why Roger Federer pops a gold Rolex on before he lifts the Wimbledon Trophy and why Grey Goose Vodka is an official partner of Virgin Galactic – because what would be more at home in a space shuttle than hard liquor.
With the arrival of the new Apple Watch on the 24th April 2015, the co-inventor of Swatch lays down his predictions on the impact it will make on the market for Swiss watches. He predicts the inertia of the Swiss watch companies and their focus upon marketing and value, rather than future product investment, could lead them into an ice age.
We’ve all seen the Avengers: Age of Ultron (2015) trailer where in which the Avengers take their turns to try to pick up the Hammer of Thor. But how much would you be willing to pay to be able to effortlessly pick up the original Mjolnir from the movie Thor (2011)?
A car so special they only made 499 of them. The very first Ferrari 458 Speciale A to be manufactured, went on auction at Ferrari’s 60th Anniversary event in the US, Beverley Hills on 12/10/14. It sold for the approximate price of £583,000($900,000); a sum nearly 4 times what you would pay for your ‘standard’ Ferrari 458 Speciale (£208,000 / $321,000). The purchase can not only be regarded as a smart investment, but also as a good deed, due to the proceeds being donated to the Italian charity Daybreak; an organisation dedicated to raising money to find a cure for rare diseases.
Valentine’s Day. A time of the year commonly recognised by most for its benefits primarily for the economy. Nevertheless, it is also a day that a lot of people can’t help but feel as though they need someone to love. Whether love can be bought is a notion that has been tackled by psychologists and scientists as well revered musicians and philosophers. The truth of the matter eluding each of them. But with it being Valentine’s Day and all it seems only appropriate for us at Borro to have our own attempt at establishing whether or not you can buy love using luxury assets.
The watch worn by the iconic British spy of his Majesty’s secret service, is one that has seen a shift of emphasis, from gadgetry to style. It is also one which has seen a shift from Rolex to Omega. After the exchanging of the crown for the last letter of the Greek alphabet, Omega released a limited edition James Bond watch, which saw a 20 fold sales increase after they first introduced to the public when Daniel Craig first took up the role. Since then, Omega has been capitalizing on the demand of 007 fans through the releases of James Bond limited-edition watches. But what watch does James Bond wear currently?
The photo was taken by Australian-born photographer Peter Lik and sold in Las Vegas on the 9th December 2014 becoming the most expensive photograph in history at a record price of 6.5 million dollars (around 4.2 million pounds). Lik has lived in the United States since 1984 and is feted for his pictures of the American landscape.
Are Tag Heuer watches good?
Tag Heuer are a Swiss watch brand that has built itself up from being the racing man’s watch to being that of a luxury watch brand that caters to all that ‘don’t crack under pressure’. It is a brand that has won itself the IF (International Forum) design award in the lifestyle / leisure category twice (2006 – 2007) and in partnership with Breitling and Hamilton, produced the first automatic chronograph.