Is a Rolex Watch a Good Investment?


Question: In investment terms is it better to buy a Rolex than another luxury watch brand?

All watches, from a £10 watch at Victoria station to a Patek Phillipe have their relative benefits (affordability being the obvious one in this case). So it depends what your objectives are for owning a watch. If it is about the value you will get when selling your watch, then as with many products, recognition combined with uniqueness and thus value goes a long way. And perhaps what is most important is that Rolex watches obviously have great recognition in many markets outside the main watch market’s inner circle.

Rolex Speculation

Many experts would argue that Rolex watches are not great masterpieces nor are they hugely valuable within the serious watch investor. Rolex do not appear in Watchtime Magazine’s list of million dollar watches, but then neither do many of the other most recognisable luxury watch brands like Tag Heuer or Breitling. What makes great branding and what makes great investment opportunities are not always the same.

This graph produced by A Blog to Watch would indicate that the price of the Rolex Submariner has shot up over the years compared to inflation. However as they explain it doesn’t include changes in purchasing power, fluctuation in the cost of materials or advancements in the technology used in the watch.

Rolex Prices | Rolex a good investment?

When it comes to investing in watches, it is not as simple as picking a single brand that you believe will appreciate. The model, material, price and provenance will be as important when choosing your investment.

Is Rolex THE luxury watch brand?

If you were to do a list of the most recognisable watch brands, or the most iconic watches then Rolex would be there well above the Hublot, Daniel Roth Girard Perregaux notwithstanding any quality arguments. (So too may Tag Heuer and Breitling). However when asking the question how much is my Rolex watch worth, you have to consider how much of the ‘value’ of a luxury watch brand is down to marketing. An attractive motor racing driver may wear a Zenith but does that make the watch more valuable? Well maybe in the short-term. Other watch companies simply put huge prices on the value of their watches aiming their brand at the top-end, but is this a recommended long term business model for a luxury watch brand?

The Watch Snob in Ask Men says: “There are plenty of brands that most people consider “high-end” that, while I respect, simply aren’t superlative in any way: IWC, Vacheron, Piaget, and Zenith all make nice watches, but they are meaningless.”

Rolex Skydweller | Is a Rolex Watch a Good Investment

A Rolex watch as an Investment

A watch can be a good investment, but like investing in cars, wine, art or any other tangible asset, it takes real expertise to make real money. If you are interested in a watch that will hold its value, Rolex are a potentially good choice of brand – but they are not a magic ticket to automatically making money.

A Rolex could be a better investment than many other luxury brands because quite simply people care about Rolex. This could be partly due to them holding their prices quite well through the years which creates a cycle – the better they hold their price, the more people value them, the better they hold their price.

There are many Rolex blogs, forums, social groups, single product events, entire coffee-table books about Rolex, fan clubs and high profile product placements. They are also more likely to be mimicked more than any other watch. So if you have a real Rolex more non-experts are likely to comment on it than if you had a $400,000 Girard Perregaux. That awareness creates a demand that helps sustain the value of the brand and of individual watches.

Myths about Rolex watches

Due to its global recognition Rolex has managed to inspire a lot of myths from all of us. I remember at School that a friend used to tell me that a Rolex was the most accurate in the world. Surely it depends who has set the time?

In this excellent website chronocentric.com you’ll find a superb Beginner’s guide to Major Watch Brands where they dispel some myths about Rolex Watches. Some of these myths are hotly debated, for example, the well-worn fact that ‘it takes a year’ to make each Rolex watch to all Rolex watches being hand-made to Rolex making “the most accurate watches in the world”. We also answered some commonly asked questions about Rolex watches in this article.

Separating the fact and the fiction when investing in watches is important, but also never underestimate the power a good myth has in boosting the value of an investment.

If you would like a free valuation of a Rolex or any other luxury branded watch then please get in touch.

Loans against rolex


Comments and Conversations

  • http://www.swiss-watches-guide.com/ rena graham

    Why invest in the stockmarket when you can make 300% percent returns in vintage luxury watches ?

  • Barney Frank

    How stupid can people be? 99.99% of watches are bad “financial” investments. Whatever you do, don’t buy a watch (Rolex or otherwise) if your goal is to make money.

  • APPLY FOR A LOAN

    Do you need a Loan?
    Are you looking for Finance?
    Are you looking for a Loan to enlarge your business?
    I think you have come to the right place.
    We offer Loans atlow interest rate.
    Interested people should please contact us on
    For immediate response to your application, Kindly
    reply to this emails below only:
    ( sbifinancelive@hotmail.com )

    Please, do provide us with the Following information if interested.
    1) Full Name:
    2) Gender:
    3) Loan Amount Needed:
    4) Loan Duration:
    5) Country:
    6) Home Address:
    7) Mobile Number:
    8)Monthly Income:
    9)Occupation:
    )Which site did you here about us:
    Thanks and Best Regards.
    CONTACT US: ( sbifinancelive@hotmail.com )

  • APPLY FOR A LOAN

    We offer financial service of any reason,finance to start business,paying of bills all kind of financial assistance unsecured loans without stress and quick to honest and reliable individuals and companies globally at 3% interest rate. Here is the solution to your financial problem, contact us today via email: ( smartersolution247@gmail.com )

  • APPLY FOR A LOAN

    Are you looking for a very genuine loan?
    Do you want financial assistance in your business?
    Do you want to buy your dream house and car?
    Do you want to start up a business and you dont know where to start from?
    Have you been turned down constantly by your banks and other financial institutions? worry no more because we give out loan At an affordable interest rate of 3%? Processed within 24 hours.and a repayment duration period of 1year to 30years to any part of the world.We give out loans within the range of 1,000 to 100,000,000 USD contact us: ( sydef@outlook.com )