Is a Rolex Watch a Good Investment?

Rolex Skydweller | Is a Rolex Watch a Good Investment

Is a Rolex watch a better investment than another luxury watch brand?

All watches, from a £10 watch at Victoria station to a Patek Phillipe have their relative benefits (affordability being the obvious one in this case). So it depends what your objectives are for owning a watch. If it is about the value you will get when value you will get when sell a watch, then as with many products, recognition combined with uniqueness and thus value goes a long way. And perhaps what is most important is that Rolex watches obviously have great recognition in many markets outside the main watch market’s inner circle.

Rolex Speculation

Many experts would argue that Rolex watches are not great masterpieces nor are they hugely valuable within the serious watch investor. But, Rolex is the biggest watch brand in the world and this can create huge division in watch circles. Those people who consider themselves serious watch collectors may be contemptuous towards Rolex, others may recognise the quality and craftsmanship of a Rolex even if it’s not amongst the very elite of watchmaking.

This graph produced by A Blog to Watch would indicate that the price of the Rolex Submariner has shot up over the years compared to inflation. However as they explain it doesn’t include changes in purchasing power, fluctuation in the cost of materials or advancements in the technology used in the watch.

Rolex Prices | Rolex a good investment?

When it comes to investing in watches, it is not as simple as picking a single brand that you believe will appreciate. The model, material, price and provenance will be as important when choosing your investment.

Is Rolex THE luxury watch brand?

If you were to do a list of the most recognisable watch brands, or the most iconic watches then Rolex would be there well above the Hublot, Daniel Roth Girard Perregaux notwithstanding any quality arguments. (So too may Tag Heuer and Breitling). However when asking the question how much is my Rolex watch worth, you have to consider how much of the ‘value’ of a luxury watch brand is down to marketing. An attractive motor racing driver may wear a Zenith but does that make the watch more valuable? Well maybe in the short-term. Other watch companies simply put huge prices on the value of their watches aiming their brand at the top-end, but is this a recommended long term business model for a luxury watch brand?

The Watch Snob in Ask Men says: “There are plenty of brands that most people consider “high-end” that, while I respect, simply aren’t superlative in any way: IWC, Vacheron, Piaget, and Zenith all make nice watches, but they are meaningless.”

Rolex Submariner | Is a Rolex Watch a Good Investment

A Rolex watch as an Investment

A watch can be a good investment, but like investing in cars, wine, art or any other tangible asset, it takes real expertise to make real money. If you are interested in a watch that will hold its value, Rolex are a potentially good choice of brand – but they are not a magic ticket to automatically making money.

A Rolex could be a better investment than many other luxury brands because quite simply people care about Rolex. This could be partly due to them holding their prices quite well through the years which creates a cycle – the better they hold their price, the more people value them, the better they hold their price.

There are many Rolex blogs, forums, social groups, single product events, entire coffee-table books about Rolex, fan clubs and high profile product placements. They are also more likely to be mimicked more than any other watch. So if you have a real Rolex more non-experts are likely to comment on it than if you had a $400,000 Girard Perregaux. That awareness creates a demand that helps sustain the value of the brand and of individual watches.

Rolex Prices

The cheapest Rolex will set you back in excess of £3000 – the Rolex Oyster Perpetual, one of the most recognisable Rolex models retails at around £3500. The iconic Rolex Explorer, worn by Sir Edmund Hillary and Tenzing Norgay when they climbed Everest will cost around £4000. At the other end of the scale, outside of classic watches that sell for millions at auctions, will set you back at least £20,000 for the likes of the Day Date President or Daytona models.

Myths about Rolex watches

Due to its global recognition Rolex has managed to inspire a lot of myths from all of us. I remember at School that a friend used to tell me that a Rolex was the most accurate in the world. Surely it depends who has set the time?

In this excellent website you’ll find a superb Beginner’s guide to Major Watch Brands where they dispel some myths about Rolex Watches. Some of these myths are hotly debated, for example, the well-worn fact that ‘it takes a year’ to make each Rolex watch to all Rolex watches being hand-made to Rolex making “the most accurate watches in the world”. We also answered some commonly asked questions about Rolex watches in this article.

Separating the fact and the fiction when investing in watches is important, but also never underestimate the power a good myth has in boosting the value of an investment.

Comments and Conversations

  • rena graham

    Why invest in the stockmarket when you can make 300% percent returns in vintage luxury watches ?

  • Barney Frank

    How stupid can people be? 99.99% of watches are bad “financial” investments. Whatever you do, don’t buy a watch (Rolex or otherwise) if your goal is to make money.

  • Gracious Watch

    It’s not good to buy first hand rolex(es) just for the sake of making lots of money. You’ll never make it far (if you do, you’re just lucky… honestly). You’ll definitely lose out to local authorized dealers. You won’t make money by buying a Daytona 116523 (black diamonds) for $19,000 and hoping the price increase by $500 to $1,000 the next year (or even within 10 years time) unless there’s hyper inflation or something. You don’t make money even if the price increases due to inflation rate. The secret to Rolex investing is not buying new models but vintage ones. Preferably 1970s or earlier. There are more to watch investing than just buying a rolex watch and hoping the price goes up (even for vintage watches). All I can say is do your homework before buying a Rolex watch for investing. And just so you know, there are better brands out there for watch investment. Rolex is good but not the best.

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