Normally, when it comes to women’s watches studded with diamonds, you will find me disinterestedly sulking in a corner, but perhaps not for the reason you might immediately assume. I have spent my entire career as an analyst lambasting the industry for the shallow, often insulting way in which it treats its female customers.
Too often women’s watches are the scaled down version of the men’s version, dripping with ice and powered by an inferior movement. To me this is somewhat sexist. The ladies’ watch is a trinket while the men’s is a treasure.
As society continues to readdress the gross imbalance in equality, ensuring that more avenues than ever before are open to women, our industry must assume that the future will see a far evener gender split amongst consumers.
It’s true that gender equality was a little late to make it to Switzerland (embarrassingly, women were not able to vote until 1971), so it’s pleasing to see one of the most esteemed makers in the world, Audemars Piguet, taking watchmaking for women seriously, while maintaining a fervently feminine bent to the magnificent artifacts produced in the Audemars Piguet Haute Joaillerie department.