Happy Valentine’s Day? – Money and Assets traded in for Love

Valentine’s Day. A time of the year commonly recognised by most for its benefits primarily for the economy. Nevertheless it is also a day that a lot of people can’t help but feel as though they need someone to love. Whether love can be bought is something that has been debated by professional psychologists and scientists to revered musicians and philosophers. The truth of the matter never truly being uncovered. With it being Valentine’s Day and all it seems only appropriate to attempt to have our own attempt to establish whether or not you can buy love using luxury assets.

Kings, Knights and all those in between who have blue blood running through their veins have been supplying dowries for their daughters since the dawn of classical civilization; the custom being most common in medieval times. However, the practice is still alive and well today as the billionaires of China have demonstrated.

In 2012, Wu Ruibiao, an entrepreneur offered a dowry worth £100 million for the hand of his daughter including a Porsche, a Mercedes and 4 boxes of gold jewellery. The father’s offering of luxury assets for finding his daughter an appropriate match can be interpreted as a true showing of his love for her and his desire to find her a partner to grow a relationship with.

On the opposite end of the Love Buying spectrum a different Chinese entrepreneur gifted his future bride £909,000 which some have critically claimed to be an act of buying love.

Titanic (1997) is a tragic tale of romance where in which the villain is often forgotten about. Cal Hockley, Rose’s fiancé, in James Cameron’s love story attempts to win Rose’s affections through giving her the famed and fictional Heart of the Ocean diamond necklace. Mr. Hockley’s failure to purchase his fiances love is uncovered when he finds a naked drawing of her, depicting her posing with the necklace he gave to her. He was not the one to draw the picture.

Another example of a tale of a wealthy man attempting to buy love can be found in the popular television series adaptation of the Game of Thrones books. A merchant who proclaimed himself to be the richest man in all of the city he resided in known as Qarth, promises an exiled Princess, Daenerys Targaryen, half of his fortune in exchange for her hand in marriage. His loyalty to the Princess is found wanting when he is discovered in bed with one of Daenerys servants, as were his claims of wealth when the vault in which he kept his fabled riches is found to be empty.

In the Marilyn Monroe classic Gentlemen Prefer Blondes (1953) Lorelei Lee is a showgirl with a passion for diamonds and who has gained the attention of Gus Esmond, the son of a wealthy businessman. Marilyn’s character outlines this love for diamonds lays in the fact that one of the few ways a woman could gain financial security in the 1950s was through acquiring a wealthy husband.

Supposedly, you can buy love to an extent. This is achieved through an indirect means. The wealth of a partner can establish ideal conditions under which love can blossom, rather than the direct act of purchasing luxury assets and gifting them to the person you love. So perhaps, acquiring luxury assets can be seen not only as a means to financial stability, but to establish the best setting for yourself to find love? The notion of the commercialisation of love is something that can be argued heavily for and against, but it seems that owning luxury assets can definitely assist in the situation.

About the Author:

Adam is a freelance writer that focuses on luxury asset trends for Borro Private Finance.