The One Million Dollar Rolex Watch

A Rolex watch owned by former American President Dwight D. Eisenhower is to be auctioned this Autumn and is expected to fetch in excess of one million dollars.

The watch, the 150,000th produced by Rolex, was presented to Eisenhower for his service in the Second World War, Eisenhower was a five-star general in the war and acted as Supreme Commander of Allied Forces in Europe. The Swiss-based luxury watch manufacturer had presented their 100,000th watch to British Prime Minister Winston Churchill in recognition of his courageous war efforts and as part of their tradition of presenting every 50,000th watch produced to a notable military individual.

The watch is not currently owned by the Eisenhower family, but by a legendary collector of Presidential memorabilia Raleigh DeGeer Amyx. He purchased the watch from the widow of a former army colleague of Eisenhower’s, the President having bequeathed the watch to his long time friend.

Rolex watch owned by President Eisenhower
Copyright RR Auctions.

The watch was engraved with unique markings, including the President’s initials ‘D.D.E’, a five-star general symbol and the date Eisenhower was appointed Supreme Commander of Allied Forces. In a similar fashion Winston Churchill had requested his own unique engravings in a letter to Rolex that you can find here.

The watch will be sold by RR Auctions on September 17th in Boston, Mass. as part of a collection of other Eisenhower possessions.

Rolex Watch Auction Record

If the price of Eisenhower’s watch exceeds expectations it could rival other record Rolex watch sales such as this Chronograph wristwatch – of which only 12 were made – which sold for 1.16 million dollars in 2011. The current record for a Rolex at auction belongs to a 1949 Oyster Perpetual which sold for 1.22 million dollars in May 2014.

The market for collectible watches has grown 32% since 2009.

About the Author:

Joe wrote about luxury asset trends for Borro Private Finance.