Borro is keeping its eye on the luxury asset market, noting key players and people that are at the forefront of the field. This month we think Rolex is a key brand to acknowledge, as it has been voted the world’s most reputable company of 2017.
This is not the first-time Rolex has topped the list of the world’s most reputable companies as it won the title last year too.
So how exactly did the famed luxury watch brand earn this rank? The Reputation Institute collected data from 170,000 participants and tracks how these people perceive companies by considering the following: innovation, governance, leadership and performance, products and services, workplace and citizenship.
The reason why reputation is so important to companies such as Rolex is because it has a huge impact on sales. If you’re investing in luxury watches, 2017 could be a great year to do this and we can expect to see a lot of exciting auctions this year. If you’re looking to get involved in luxury watch auctions this year, click here for some upcoming sales with Christie’s and Sotheby’s.
A score of over 80 points is considered ‘excellent’ in this system’s ranking, and Rolex gained this status with a score of 80.38. Why? Well apparently customers view Rolex as high quality and the brand meets its consumers’ needs. The company is also perceived as very well organized and profitable.