Is a Rolex Watch a Good Investment?

Rolex Skydweller | Is a Rolex Watch a Good Investment

Is a Rolex watch a better investment than another luxury watch brand?

All watches, from a £10 watch at Victoria station to a Patek Phillipe have their relative benefits (affordability being the obvious one in this case). So it depends what your objectives are for owning a watch. If it is about the value you will get when value you will get when sell a watch, then as with many products, recognition combined with uniqueness and thus value goes a long way. And perhaps what is most important is that Rolex watches obviously have great recognition in many markets outside the main watch market’s inner circle.

Rolex Speculation

Many experts would argue that Rolex watches are not great masterpieces nor are they hugely valuable within the serious watch investor. But, Rolex is the biggest watch brand in the world and this can create huge division in watch circles. Those people who consider themselves serious watch collectors may be contemptuous towards Rolex, others may recognise the quality and craftsmanship of a Rolex even if it’s not amongst the very elite of watchmaking.

This graph produced by A Blog to Watch would indicate that the price of the Rolex Submariner has shot up over the years compared to inflation. However as they explain it doesn’t include changes in purchasing power, fluctuation in the cost of materials or advancements in the technology used in the watch.

Rolex Prices | Rolex a good investment?

When it comes to investing in watches, it is not as simple as picking a single brand that you believe will appreciate. The model, material, price and provenance will be as important when choosing your investment.

Is Rolex THE luxury watch brand?

If you were to do a list of the most recognisable watch brands, or the most iconic watches then Rolex would be there well above the Hublot, Daniel Roth Girard Perregaux notwithstanding any quality arguments. (So too may Tag Heuer and Breitling). However when asking the question how much is my Rolex watch worth, you have to consider how much of the ‘value’ of a luxury watch brand is down to marketing. An attractive motor racing driver may wear a Zenith but does that make the watch more valuable? Well maybe in the short-term. Other watch companies simply put huge prices on the value of their watches aiming their brand at the top-end, but is this a recommended long term business model for a luxury watch brand?

The Watch Snob in Ask Men says: “There are plenty of brands that most people consider “high-end” that, while I respect, simply aren’t superlative in any way: IWC, Vacheron, Piaget, and Zenith all make nice watches, but they are meaningless.”

Rolex Submariner | Is a Rolex Watch a Good Investment

A Rolex watch as an Investment

A watch can be a good investment, but like investing in cars, wine, art or any other tangible asset, it takes real expertise to make real money. If you are interested in a watch that will hold its value, Rolex are a potentially good choice of brand – but they are not a magic ticket to automatically making money.

A Rolex could be a better investment than many other luxury brands because quite simply people care about Rolex. This could be partly due to them holding their prices quite well through the years which creates a cycle – the better they hold their price, the more people value them, the better they hold their price.

There are many Rolex blogs, forums, social groups, single product events, entire coffee-table books about Rolex, fan clubs and high profile product placements. They are also more likely to be mimicked more than any other watch. So if you have a real Rolex more non-experts are likely to comment on it than if you had a $400,000 Girard Perregaux. That awareness creates a demand that helps sustain the value of the brand and of individual watches.

Rolex Prices

The cheapest Rolex will set you back in excess of £3000 – the Rolex Oyster Perpetual, one of the most recognisable Rolex models retails at around £3500. The iconic Rolex Explorer, worn by Sir Edmund Hillary and Tenzing Norgay when they climbed Everest will cost around £4000. At the other end of the scale, outside of classic watches that sell for millions at auctions, will set you back at least £20,000 for the likes of the Day Date President or Daytona models.

Myths about Rolex watches

Due to its global recognition Rolex has managed to inspire a lot of myths from all of us. I remember at School that a friend used to tell me that a Rolex was the most accurate in the world. Surely it depends who has set the time?

In this excellent website you’ll find a superb Beginner’s guide to Major Watch Brands where they dispel some myths about Rolex Watches. Some of these myths are hotly debated, for example, the well-worn fact that ‘it takes a year’ to make each Rolex watch to all Rolex watches being hand-made to Rolex making “the most accurate watches in the world”. We also answered some commonly asked questions about Rolex watches in this article.

Separating the fact and the fiction when investing in watches is important, but also never underestimate the power a good myth has in boosting the value of an investment.


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Comments and Conversations

9 thoughts on “Is a Rolex Watch a Good Investment?

  1. Richard Souter

    Hi Folks,

    Came across this post as have been looking at buying a watch, and know nothing about them so hope to gain some incite into this strange world 🙂

    I last wore any watch back in the late 80’s ( yep I’m a hippy ish type person ) but am getting into business situations where I have to deal with people in suits ( i’m a jeans and t shirt electronics engineer ).

    I have noticed that a lot of the people I meet seem to meet now take great stock in clothing and watches. So I’m looking to invest in a watch …. Not invest, as in I can make money back when I sell it but, rather, invest as it gives me a better image with the potential clients I’m meeting with to get contracts.

    Having said that, I don’t want to put on a watch and suddenly loose a grand on a watch I just bought.

    So I’ve been looking at something like a Rolex Submariner that has been used ( not just stored in a box ) around the £5K mark … Would like a watch that just maintains it’s value and is just used occasionally.

    Any suggestions ?

    1. Luke J Roberts

      The most important thing is wear a watch that you love! If you are looking for a recognizable and respected watch, Rolex and Omega are a good place to start. If you are looking at a lower price point, a great place to start would be Seiko with the likes of an SKX. Higher price point watches worth considering would be Patek Philippe or JLC. All of these brands are well known, good quality at their respective price points, and maintain their value to a large extent. Before choosing a watch, make sure you try some on, have a browse through the catalogues of these brands and find some that you like. If you’re not planning on starting a collection, go for something that is versitile, smart yet robust and waterproof. Buying preowned watches is a great way of not loosing that “grand” straight away, but if buying pre-owned look for good condition and avoid fakes, trustworthy websites such as, are a good place to start. or visit your local watch dealer and ask about used watches. It is worth educating yourself about watches before buying into anything expensive, learn about movements and history of models. is a wonderful website full of reputable information. Good luck finding a watch!!

  2. sam smith

    Rolex is Rolex and you just cannot compare it with any other watch brand
    on earth. As a timepiece brand, Rolex Watch is the “Numero Uno”, there
    cannot be any doubt in this regard.
    Long live Rolex!!!

    1. Armed Gentleman

      Im with you Sam Rolex is king. The article is good and well written and highlights a few key points the main being value awareness and people care about Rolex. No other watch in my opinion is a symbol of success like the Rolex, I got my first Rolex when I first made money. The experience when buying is a memorable one, our Sales guy cracked out some tequila and it was great time. I bought a Submariner Date in Stainless the classic model.

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  7. Phil

    There is a guy in the US who bought a GMT Master, on the recommendation of his commanding officer, at the end of his stint in the army in Germany back in the 1950s, he paid a couple of months salary for the thing, he kept all the paperwork, but wore the Rolex daily for many decades since. See what it’s worth today:


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