It’s hard for any watch industry analyst to say what I’m about to say without biting one’s tongue at the last second, but I’ve had years to let this opinion settle and I’m at peace with it: My favorite watch – the watch I would own and wear above all others – is an Audemars Piguet Royal Oak Concept watch.
Truth be told, that doesn’t necessarily give you much of an insight into what I’m into beyond the fact I’m obviously a fan of hi-octane futurism, new materials, and hefty diameters. When it comes to collectability the last of those things is something around which I’d normally tread carefully, but in the case of AP and their magnificent foray into the possibilities of new materials in watchmaking, I’ll make an exception.
And here’s for why: There are many reason for buying a watch, perhaps even more for collecting them. Although we’re conditioned to stick to branding (a box AP, as an industry powerhouse, ticks comfortably), we’re also encouraged (in this column among others) to err on the side of timelessness, of classicism, of perpetual wearability.
But when you are incredibly wealthy – and I mean earning-money-faster-than-you-can-spend-it wealthy – you need something else, something spicy, something beyond the pale, something truly extraordinary.
Step in Audemars Piguet Royal Oak Concept collection, and take a bow.