Luxury Assets in Film and TV

Luxury Assets in Film - The-Thomas-Crown-Affair

Luxury assets often make appearances in films and TV shows. Some, like The Thomas Crown Affair give luxury assets a starring role, the desire for them creating conflict, driving the plot. Others use them to define their characters – would James Bond be the same without his cars?

Sometimes though, luxury assets in film appear more subtly, hung on a wall or a wrist so that you would barely notice. A few of our favourite moments are below:

Skyfall – Painting by Amedeo Modigliani

While James Bond is most famous for his watches and cars, the films also have a history of showcasing fine art, starting with the very first Bond movie: Dr. No. In Skyfall Daniel Craig’s Bond gets a glimpse of an Amedeo Modigliani, Woman with Fan, 1919 (below) shortly before wrestling with an assassin in a Hong Kong skyscraper.

Luxury Assets in Film - Skyfall Modigliani

This particular Modigliani is infamous for being one of five stolen from the Museum of Modern Art in Paris two years before Skyfall was released. This is in keeping with the theme of Dr. No which briefly displayed Goya’s Portrait of the Duke of Wellington (1812-1814) stolen the year before Dr. No was released

The Expendables – Panerai Watches

Product placement of luxury assets in films and TV shows has become commonplace. At the same time, watch companies have been looking for more and more celebrity endorsement of their watches. The Expendables series of films is a great example with a number of luxury watch brands featuring on the wrists on the movie’s stars.

Luxury Assets in Film - The Expendables Panerai

Sylvester Stallone has a well document relationship with Panerai which culminated in the 2005 limited edition ‘Slytech’. He has Panerai models in a number of films beginning with Daylight in 1996. For The Expendables, not only did Stallone wear a Panerai in the first film, he reportedly gave the whole cast of The Expendables 2 a Panerai Luminor Bronzo (pictured) during filming.

Italian Job – Lamborghini Miura

Although the Italian Job is more famous for its Mini Coopers and the gold heist, the film opens with a different car: the Lamborghini Miura. The opening credits roll as a bright orange 1968 Lamborghini Miura is driven through the Alps before driving into only to burst into flames as it is destroyed by the Mafia.

Luxury Assets in Film - Italian Job Lamborghini Miura

Up until 2015 it had been assumed that was the end of that particular Miura. However, in December of that year it emerged that not one, but two Lamborghini’s had been used in the filming. One was destroyed in the tunnel, the other was discovered in a garage in Paris by the owners of Cheshire Classic Cars and brought to the UK.

Related Blogs:
Is Paid Celebrity Endorsement Reflected in Watch Values?
The Top 5 Most Expensive Lamborghinis
Panerai – The watch for sly!

About the Author:

Anthony writes about luxury asset trends for Borro Private Finance.