Rolls Royce Enter New Territory with the Cullinan SUV

The saga of luxury vehicle companies launching sparkly new SUV models goes on. Rolls Royce unveiled their first ever SUV earlier on this year, and with the car set to appear in showrooms as soon as late 2018, there is huge anticipation surrounding the release of the Rolls Royce Cullinan SUV.

Family Focused

Rolls Royce Cullinan SUV

The prestigious British manufacturer said this was to be a ‘family focused’ vehicle, as the firm prepares to enter exciting unfamiliar territory. Whilst the Rolls Royce does resemble the Phantom from a distance, it is by all means bigger and better.

Five years of design work led to the manufacture of the biggest grill to ever grace a Rolls Royce vehicle. This is combined with a three-box shape with two-stage tailgate and a collection of horizontal and vertical lines.

The interior has certainly gone for the family friendly approach. The rear of the vehicle has two customisable options of either a traditional three seat bench, or two vastly more luxurious fixed chairs.

A Beautiful Interior

Rolls Royce Cullinan SUV

The Rolls Royce Cullinan SUV also boasts a larger rear space than its highly coveted rival, the long-drive Range Rover. This is an important feat in the SUV world, where every square inch of space counts.

Aesthetically, the interior is beautiful; it is detailed with bespoke oak finishes and fine leather seating. The dashboard is perfectly symmetrical and features a state of the art entertainment and information system, that builds on BMW’s highly praised iDrive infotainment.

As expected, it is fitted with the latest state of the art technology, including but not limited to: pedestrian and wildlife detection, adaptive cruise control and lane departure warning systems.

Performance

Rolls Royce Cullinan SUV

Although the Rolls Royce lacks the speed that its luxury SUV rival, the Lamborghini URUS boasts; a 155-mph top speed is by no means slow. This is a car that encapsulates luxury and comfort, whilst being able to tackle any terrain it encounters.

The similarities to the Phantom are not restricted to the bodywork. The Cullinan uses the same 6.75-litre twin turbo V12 engine and all-aluminium chassis that Rolls-Royce have utilised so successfully on the Phantom. A winning formula it would seem.

Rolls Royce Cullinan SUV

The off-road capabilities are probably the most impressive feature about this car. The clever technology utilises a dashboard camera that automatically adjusts the car’s suspension and gearbox settings to match the terrain.

Rolls-Royce even claims that the Cullinan is to be the most ‘serene ride over the most challenging surfaces anywhere in the world’. It has an impressive wading depth of 540mm, suiting even the most adventurous of driver’s needs.

So how much is it going to cost?

It is reported that the Rolls Royce Cullinan SUV’s sold out in their first round of production. Orders are expected to be delivered to the first lucky customers as soon as the end of 2018. An order would set you back £230,000 (Auto Express); a prestige price mark for a vehicle that, put simply, is as luxurious as it gets.

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About the Author:

Jack is a freelance writer that focuses on luxury asset trends for Borro Private Finance.