Salon Privé Concours D’elegance Review


Salon Privé was greeted with glorious blue skies and sunshine to mark the end of summer, but there was no inclination of a transition into Autumn. The venue, Blenheim Palace, birth place of Sir Winston Churchill and home to the Duke of Marlborough looked as magnificent as ever. It could not have been a difficult decision for Salon Privé to announce the extension of their partnership with Blenheim Palace after the success of their 12th consecutive year in action. The country house will host the next nine years of events.

From classics to supercars, there was something for every car enthusiast, with brand new design exhibits from legendary brands such as Aston Martin and Lamborghini, to vintage Rolls Royces that dated back as far as 1909, still in pristine condition. Also on show were F1 simulators which allowed visitors to experience what it’s like to be in the driving seat in an old style F1 car, an attraction that proved popular with the more mature crowd as well as the kids. The event spanned a three-day period, with opening day coming on the Thursday, followed by Ladies’ Day on the Friday (which Borro Blog had the privilege of attending) and then the final day on Saturday, which featured the heavily anticipated auction and Concours Masters ‘Tribute to 70 Years of Ferrari’

Salon Prive
A beautiful setting for one of the most prestigious luxury car events of the year

Notable Awards from the Exhibitions

Salon Privé Thursday & Friday

People’s Choice – Ferrari 365 GTS/4 Daytona Spider, Best of Show – Alfa Romeo 3000CM ‘Superflow’, Best of Show Runner-Up – Ferrari 250GT SWB California Spider

Salon Prive
Image Source: Auto Week – Alfa Romeo 3000cm: Winner of the Best of Show

Tribute to 70 Years of Ferrari

Owner’s Choice Winner – 1956 Ferrari 250GT Berlinetta TDF, Owner’s Choice Runner-Up – 1953 Ferrari 250 Inter Europa Coupe, People’s Choice Winner – 1964 500 Superfast

Salon Prive
Image Source – Motor Sports Newswire – 1964 500 Superfast: Winner of People’s Choice Award for Tribute to 70 Years of Ferrari


The grounds were buzzing with car enthusiasts, giving the event, the electric atmosphere anticipated. However, after a few conversations with other attendees I discovered Thursday had seen a far greater footfall, potentially due to the exclusivity of having the first peek at the cars on show. There were some impressive outfits on display, with Boodles offering a prize for the best dressed lady.

Salon Prive
It wasn’t just the ladies who went all out for the occasion

Now, onto the cars. As previously mentioned there was a real mix between modern supercars and classics here, from new concepts to proven exhibition winners. Borro Blog have picked out three cars that stood out as absolute masterpieces:

Jaguar E-Type 3.8 Series 1

Salon Prive
Best of British at Blenheim Palace Winner

Being a proudly British summertime event, what better way to start the list than with the ‘Best of British’ gold medallist for 2017. Jaguar is synonymous with high class British automotive engineering, and although it faced stiff competition from big hitters such as Aston Martin and Rolls Royce, it is easy to see why this model was ranked best British of British, with its elegance personifying the title. This model was manufactured in 1961 and is owned by entrant Chris Ballard. This type of model can fetch from anywhere between £150,000 to £350,000 depending upon condition and rarity based upon on previous sales of the same model.

1926 Rolls-Royce Phantom 1

Salon Prive

Salon Prive
Winner of Best Interior and Runner-up of Graceful Pre-War Motoring

The Phantom, simply put, is a breath-taking vehicle up close. It combines aesthetic attention to detail, with the meticulous engineering that can only be associated with Rolls-Royce motors. Foremost, it was the artistry and the craftsmanship that went into the Victorian style interior of the coach that drew the crowds. Complete with frescoes on the ceiling, a drinks cabinet, and rear seats which took more than nine months to create; it is possibly the most expensive Rolls Royce ever made. This car not only won the adoration of the crowds, it also won 1st place for the ‘Best Interior’ award and came runner-up for the ‘Graceful Pre-War Motoring’ award. The car last sold for £561,500 at a London Bonhams’ auction in December 2016.

 Aston Martin Vulcan

Salon Prive
The Vulcan’s V12 7 litre engine allows a sub 3 second 0-60mph and a boasts top speed well in excess of 200mph

This is the most extreme Aston Martin ever created and looks like it came straight out of a Bond car chase, the track-only Vulcan was the British luxury car manufacturers main exhibit at Salon Privé this year. The Vulcan sports an entirely carbon body, making it extremely lightweight, and its V12 7 litre engine allows a sub 3 second 0-60mph and boasts a top speed well in excess of 200mph, making this car as fast and powerful as it is beautiful. Only 24 Vulcan’s have ever been produced, making the car extremely exclusive. Vulcan’s retail at £2.7 million in the UK.

Concours Masters presents Tribute to 70 Years of Ferrari

Saturday was a big day at Salon Privé, featuring both the epic Ferrari exhibition and the auction in the afternoon. The ’70 Years of Ferrari’ celebration featured 70 Ferraris from the earliest UK owned Ferrari, the 1940s 166 Inter, right through to super cars of 2017. Notable awards include the Ferrari 250 GT Berlinetta Tdf, which won the ‘Owner’s Choice’ category, and the 500 Superfast which was crowned the ‘People’s Choice’ winner. In the spirit of Ladies Day which occurred the day before, Salon Privé also ran a ‘Ladies Choice’ award, in which the Ferrari 342 was crowned champion.

Salon Prive
Source: aguswiss1 Flickr – 1956 Ferrari 250 GT Berlinetta TdF, Owner’s Choice Winner for 70 years of Ferrari

Silverstone Salon Privé Auction 2017

The final highlight of Salon Privé, before everyone packed up for another year was the Silverstone auction, which took part on Saturday afternoon. The lot brought 36 sales in total, with an accumulated value of £2,751,808. The 1992 Porsche 911 (964) Carrera RS N/GT sold for the highest value at £245,250. The entire list of all vehicles sold at this year’s Salon Privé auction are detailed in the table below: 

Car SoldValue
1989 Porsche 911 (930) Turbo SE 'Flat Nose' Cabriolet£245,250
1968 Ferrari 365 GT 2+2£196,875
1992 Porsche 911 (964) Carrera RS N/GT£194,625
1960 Porsche 356 B 'Super 90' Cabriolet£191,250
2012 Superformance GT40 Mk.I£126,000
1962 Porsche 356 B 1600 S Coupe£118,125
1934 Derby Bentley DH Coupé by Park Ward£114,750
1963 Chevrolet Corvette Sting Ray 'Split Window' Coupé£102,938
1969 Shelby GT500£102,375
1974 Lamborghini Urraco P250£96,188
1988 Porsche 911 (930) Turbo Targa£93,375
1974 Porsche 911 S 2.7£87,750
1974 BMW 2002 Turbo£81,000
1964 Mercedes-Benz 230 SL Pagoda£70,313
1986 Porsche 911 Supersport RSR Evocation£69,750
1962 Austin Healey 3000 MKII£61,250
1955 Jaguar XK140 Fixed Head Coupe SE£57,100
1990 BMW E30 M3 Convertible£51,750
2007 Aston Martin DB9 Coupé£48,375
1960 MGA 1600 MK1 'Deluxe' Roadster£47,813
2004 Mercedes-Benz SL55 AMG£47,250
2000 Mitsubishi Lancer Evolution Vl 'Tommi Makinen edition' - UK-spec£46,688
1964 Austin Healey 3000 Mk III£45,000
1976 Ferrari 208 GT4 'Dino'£42,750
1947 Jaguar Mk IV 1.5 SE£42,750
1968 Porsche 912 Targa£40,500
1965 Sunbeam Tiger 260 Mk I£39,417
1972 Ford Escort Mk.I Mexico£38,250
1972 Rolls Royce Corniche£37,125
1974 Range Rover (Suffix C)£36,000
1963 Lancia Flavia Vignale Convertible£34,875
1976 Rolls-Royce Silver Shadow I£34,313
1989 Porsche 911 3.2 Carrera Sport Coupé G50£34,100
1991 Porsche 928 S4£30,375
1972 Triumph TR6£24,750
1966 Lamborghini 1R£20,813

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About the Author:

Jack is a freelance writer that focuses on luxury asset trends for Borro Private Finance.