Is the Apple Watch a Threat to Luxury Watches?

With the release of the new Apple Watch in April came a challenger to the luxury watch market – the Gold Apple Watch. Its 1 of 3 different models that make up the collection of apple watches and has been a subject of debate to whether the new Apple Watch has the potential to make an impact on the luxury watch market. As the world is shifting ever more into a digitally driven environment and people are looking for further ways to adapt, the Apple watch seems like a new convenient time piece that can provide you with both functionality and status. However, some apple watch reviews decree that the Apple Watch may not be worth your time and have even gone so far to claim that its a flop.

This underestimation of Apple’s capability to disrupt a market has been seen before. Microsoft CEO Steve Balmer once claimed that the iPhone was a “$500 subsidised item” and that there was “no chance that the iPhone is going to get any significant market share.”. With similar opinions being flaunted from various sources.

Many conceive the Apple Watch to not be a threat due to its function placing it in a different market; viewing it more as a gadget than a wristwatch. Others, however, have flagged up concerns of how the smartwatch could challenge the traditional timepieces that adorn so many wrists today. With collaborations between high end luxury brands and tech companies to make smart watches of their own like Google, Intel and TAG Heuer, the wristwatch seems ready for its next evolution.

To uncover the truth of the matter we posed the question “Will the Apple Watch Kill Luxury Watches?” to various watch experts and enthusiasts to see what they believed.

About the Author:

Adam is a freelance writer that focuses on luxury asset trends for Borro Private Finance.